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Plan your Research Design

Research design is a plan to answer your research question. Research methodology is the specific procedures or techniques used to identify/collect, select, process, and analyze information about a topic. Research methods are strategies used to implement the research design.

This section provides an overview of the several different types of research designs categorized into three main types: quantitative, qualitative and mixed-methods.

Choosing the appropriate research design

Research design is the plan for how you will conduct your entire research project. The research design gives attention to the research topic, purpose and scope, and specifies the type of study best suited to answer your research question. It also incorporates the relevant data collection and analysis procedures.

Journal article

Considerations for choosing a research design

Patricia McInerney, Anushka Ajith and Deidre Pretorius et al. Considerations for choosing a research design. WJCM. 2024. Vol. 6(3):171-174.

Information Box Group

EDI-IR Considerations Visit the Equity and Engagement in Research page for more details

When selecting a research design, consider how it will support the meaningful inclusion of diverse populations and generate findings that are relevant to those most affected by the research question. Reflect on whether the design, sampling strategy, recruitment methods, data collection procedures, or analysis plan may create barriers to participation or overlook important differences in experiences and outcomes. Engage patients, community members, or other relevant partners early in the research process to help ensure the study is responsive to community priorities, culturally appropriate, and inclusive.

When conducting research involving First Nations communities, ensure that research practices align with the principles of Ownership, Control, Access, and Possession (OCAP®), respecting Indigenous data sovereignty and supporting meaningful partnership and community leadership throughout the research process.

Ensure adequate resources are allocated from the outset to support meaningful EDI-IR practices, including community engagement, accessibility, inclusive recruitment, and participation.

Designing relevant research Visit the Share your Research Findings page for more information on integrated knowledge translation

Research is most relevant when it focuses on real-world problems by generating evidence that informs practice, policy or interventions. Drawing on qualitative, quantitative, and mixed‑method approaches, it is designed to meet practical research objectives within specific contexts. This goal‑oriented form of inquiry prioritizes actionable insights, enabling researchers to translate theory into practice. By doing so, relevant research supports informed decision‑making, policy development, and meaningful improvements in professional and organizational practice. Often in primary care, our research impacts and serves a specific community/group of people and there are other considerations that we need to adhere to.

Types of research designs

In primary care research, several research designs are commonly used to address diverse clinical and community health questions. These designs can be broadly categorized into quantitative, qualitative, and mixed-methods approaches.

Summary

Research Design: Qualitative, Quantitative, Mixed Methods Approaches

From Creswell, J. W. (2003). Research Design: Qualitative, Quantitative, Mixed Methods Approaches (2nd Ed.). Chapter one: A Framework for Design, pp. 3-26.

Journal article

Getting started in primary care research: choosing among six practical research approaches

This article’s purpose is to assist emerging researchers in identifying a topic of interest, to try the ‘fit’ of feasible research approaches and commit to a research approach.

Journal article

Evidence for health decision making—beyond randomized, controlled trials

Frieden, T. R. (2017). Evidence for health decision making—beyond randomized, controlled trials. New England Journal of Medicine, 377(5), 465-475.

Research design overview

Quantitative research design Learn more

Quantitative research focuses on measuring variables and analyzing numerical data to identify patterns, relationships or causal effects.

Qualitative research design Learn more

Qualitative research explores experiences and perspectives through non-numerical data.

Mixed methods research design Learn more

Mixed methods research combines both quantitative and qualitative approaches to provide a more comprehensive understanding of a research problem.

Other types of scholarship

These research designs can be used for other scholarly activities beyond research. For example, implementation science in primary care focuses on promoting the effective use and adoption of evidence‑based practices in everyday primary care settings by addressing barriers to adoption, implementation, and sustainability, to improve care quality and outcomes.

Design & Methods

QI In Primary Care

November 15, 2022. Presenter: Dale Guenter, Professor and Kat Cottrell, PGY3 Research & Scholarship

Design & Methods

Implementation Science in Primary Care

June 18, 2024. Presenters: Jennifer Salerno, Rebecca Clark, Jessica Gaber (DFM research staff) and the VIP Research Lab

Design & Methods

Implementation Science: Examples From DFM

April 18, 2023. Presenters: Dee Mangin, Jennifer Salerno, Dawn Elston, Henry Siu (DFM faculty and staff)

Design & Methods

Program Evaluation

April 16, 2024. Rachel Harris, Program Evaluation Coordinator, City of Hamilton